NEWSPAPER INDUSTRIES-OWNERSHIP AND CONTROL
They can get the latest news on the most up to date stories and sometimes they can profit out of owning a newspaper. Also the people who own them can sometimes decide what goes into them and the stories/news which would make it more interesting and engaging for them and the reader’s as there are relevant stories. Why did the Guardian Media Group purchase The Observer? They purchased the Observer after a business rival in order to protect it and prevent competition. They are now sister papers and The Guardian can earn more profit from another newspaper. Outline the issues involved in newspaper ownership? PRESS FREEDOM AND REGULATION:
IS THERE ANYTHING STOPPING JOURNALISTS FROM WRITING UNFOUNDED NEGATIVE THINGS ABOUT PEOPLE/GROUPS? A different consistent press freedom is the libel law. J argue Britain ja particularly onerous libel laws. Journalists have to prove that what they allege is true to win cases (public interest). Cases like that of Jimmy Savile , who was first investigated by journalists in 1967 but not publicly exposed until after his death, show the ability of those with financial means to hire expensive libel lawyers to silence the press. AUDIENCE CLASSIFICATIONS OF NEWSPAPERS Audiences are classified accordingly: A-upper middle class eg: bankers, lawyers, doctors B-middle class eg: senior teachers, architect, computer programmer C1-lower middle class eg; nurses, shop manager, social worker, office manager C2-skilled working class eg: traid persons, builders, electricians, cook D-Working class eg: Waiter, labourer, shop worker E-Those at the lowest level of subsistence eg: pensioners, low grade workers, unemployed, on benefits. Who these newspaper target:
PHYCHOMETRICS/PYCHOGRAPHICS Using demographics like age, gender, and occupation to define or categorise audience doesn't always give the best results as many people don’t fit in the traditional categories. A PSYCHOMETRIC Audience profile defines an audience by how they link and by considering their values, attitudes and lifestyle (VAL’s). The four c’s- Cross Cultural Consumer Characterisation (targeting exactly who reads your newspaper by their beliefs) This divides people into seven groups depending on their motivations.
NEWSPAPER AUDIENCES The Observer’s audidnces are much largeer than its circulation suggest, because more than one person will read each newspaper and because many more access The Observer online.
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OBSERVER RESEARCH:
PAPER FUNDING RESEARCH
Investigating the following forms or modern newspaper forms of modern newspaper funding.
REVENUE CRISIS: -Print newspapers are declining (because there are more online) circulations at same time as much advertising is moving online, this is worth less than print advertising with revenues going to Facebook, Google rather than online versions of the newspapers. -Print newspapers are facing a crisis and when one circulation drops below a certain level (100,000 copies) it becomes too expensive to print newspapers. (Eg: this happened to The Independant in 2016). The newspaper may lose its influence if it just becomes another website-TV news now cover online as well as print newspapers in their reviews. The print versions of newspapers are almost advertisement for their online website. -As more readers rely on social media sites for their news then these become and important ‘shop window’ for newspapers-those with readily recognised brands that are trusted may attract readers who are concerned about ‘fake news’. Research task-The Observer Social and participatory media-how does an online reader interact with the Observer? They can go on the website and share things as well as comment on stories, this is a good way to interact with other people using the website and with the actual stories and newspaper. Also the Observer/Guardian is an independent newspaper and isn’t influenced by other stories and newspapers. How much presence does it have on the Guardian online website? What aspects of the Observer Sunday paper is on the website?
There is a small section on the Guardian website in the ‘more’ section where you can find ‘The observer’ bit of the website. It isn’t very obvious it’s its own paper. The Guardian and The Observer are sister papers so the Observer isn’t a paper that stands out completely individually. What social platforms is it on? Twitter, Instagram (eg: Observer food, Observer magazine, Observer fashion), Pinterest facebook. What social platforms is it not on? Snapchat Can you comment on stories-all/none? Yes you can comment on stories and on the actual website for the Observer, which sets up arguments for the readers and makes it more interactive and interesting. Can you share stories? Via the website? Yes you can through platforms such as Twitter, Mail and facebook. This is done through the Guardian website in the Observer section. This allows for further spreading of the articles and more. You can share articles and pictures as well as commenting. You can share their stories through their website. Linkedin is also a sharing process that can be used and is mainly useful for people with jobs and businesses. NEWS
(EXAM 2-35%)-ALONGSIDE MUSIC News (print and online): industry and audience This section consists of:
Two contemporary front covers of The Observer & the front covers of: -The Observer 30 October 1966 -The Observer 6 November 1966 -The Observer 20 October 1968 -The impact of production processes and technologies on online newspapers and their social and participatory feeds. -How The Observer is owned and funded as a media institution and how funding issues have affected the drive to online media. -The convergent nature of media industries across different platforms. -The challenges for media regulation presented by online newspapers and social and participatory feeds. -How online content can be aimed at a range of audiences and more specifically targeted by media organisations. -How online audiences are categorised, including how readership and consumption is measured and how audiences are identified. -How audiences may interpret the same content very differently on different platforms (eg: online webpage, Twitter quote or Instagram feed) and how these differences may reflect both social and individual differences. -The various forms of media language used to create and communicate meaning across online, social and participatory news media. -The relationship between technology and the media language of online, social and participatory news. -The ways in which online, social and participatory news media represent the world. -How the purposes of media producers and the choices they make influence representations. -The social, cultural and political significance of representations on online, social and participatory media in terms of the themes or issues they address. The Guardian and The Observer- known as sister papers
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